Spotify has introduced video-based learning in the UK, expanding its offerings into digital education. These courses cover various subjects such as music, creativity, business, and wellness. Users can access the initial two lessons of each course for free, similar to their audiobook model, and these resources are seamlessly integrated into the Spotify app. By venturing into educational videos and full music videos, Spotify is now competing directly with established online learning platforms and YouTube.
Spotify is entering the realm of digital education by unveiling video-based learning modules, initially launching in the UK.
The platform introduces a wide array of educational content, covering topics like music creation, artistic expression, business insights, and wellness practices. This expansion involves partnerships with various educational content creators such as Skillshare, BBC Maestro, PLAYvirtuoso, and Thinkific. The content offered is diverse, including music production, songwriting, entrepreneurship, culinary arts, financial literacy, physical well-being, and artistic skills like painting and digital design.
Both premium and free-tier users on Spotify have the opportunity to access the first two lessons of any course without charge. They can then choose to buy full access to the course if they wish to continue. This approach is similar to Spotify’s audiobook model, where users are given a set amount of free listening hours each month before needing to make a purchase for additional content. These educational videos are conveniently located within the Spotify app, accessible through the home and browse sections, or through a specialized landing page dedicated to educational content.
Spotify’s recent venture into video-based educational courses in the UK marks a strategic move to broaden its content beyond music, podcasts, and audiobooks. This expansion aims to position Spotify as a comprehensive digital entertainment destination. The decision to delve into educational videos stems from the positive response among its users to self-improvement content.
By introducing these courses, Spotify enters the competitive online learning sector, challenging established platforms like edX and Coursera. Babar Zafar, Spotify’s VP of product development, sees this move as a way to capitalize on the platform’s strong user engagement with audio content and establish a presence in video education.
Moreover, Spotify is bolstering its content library by incorporating full music videos in various countries, including the UK, Brazil, and Germany. This expansion aims to appeal to a wider audience and directly compete with platforms like YouTube. While the rollout is ongoing, further expansion plans have yet to be disclosed.
Source : Techopedia
