Classmate, a leading notebook brand in India, has introduced the Augmented Reality (AR) Series for its Brown Cover Notebooks. This new series upgrades the traditional brown cover design by incorporating AR technology, offering an interactive and engaging learning experience. Each notebook includes a QR code that provides access to AR modules on various subjects such as marine life, space, mathematics, and chemistry, making learning enjoyable and immersive with gamified elements.
Mr. Vikas Gupta, Chief Executive of ITC Ltd.’s Education and Stationery Products Division, emphasized that these AR notebooks transform the conventional brown covers into vibrant, exciting educational tools, reinforcing Classmate’s dedication to making education fun. To showcase the AR series, Classmate placed a life-size brown notebook cover at a 30ft tunnel aquarium in Mumbai. Scanning the cover’s QR code revealed an enchanting underwater world, creating significant excitement among students and parents. This initiative was part of the #Brownisnomoreboring digital campaign.
Classmate continues to innovate by adding features like “Did You Know” sections, puzzles, and DIY Origami notebooks, enhancing the educational experience and making learning both enjoyable and interactive.
Source-media 4 growth
