Graphisads Limited, a company specializing in advertising and outdoor media, has teamed up with the Indian Institute of Management (IIM) Lucknow to introduce ‘G Force’, an accelerator initiative focused on supporting budding entrepreneurs in the media field. This partnership, formalized through a memorandum of understanding (MoU), aims to close the gap between the advertising industry and academic institutions, encouraging creativity and business development.
Mukesh Gupta, the chairman and managing director of Graphisads, shared his excitement about the partnership, underscoring its distinctiveness. He mentioned that this is a pioneering effort in India, combining the strengths of an advertising agency with those of a renowned educational institution to advance media startups. Gupta pointed out that Graphisads, using its broad media reach, client connections, and extensive network, is dedicated to fostering numerous success stories through this program. The company, alongside other organizations, intends to invest more than Rs 100 crore into the initiative over the next three years, with the goal of significantly enhancing the media startup landscape.
Source-Business standard
